Top 4 Tips for getting the best results from your AdSense Ads
The revenue that you earn from Google AdSense program is totally dependent on you and your abilities.
Here are some tips that you can use to get the best results from your AdSense Ads:
1. Use channels: Channels help you in conducting a better analysis of the performance of your AdSense Ads. You can use custom channels to check what web pages are making more revenue and which ones are not doing so well.
In fact, custom channels can be used for conducting analysis on multiple aspects at the same time. You can use this analysis for making amendments to your AdSense Ads or website content in order to get better results.
2. Ad customization and positioning: Shape, Size and color are the three properties of your AdSense Ads that you can easily control and customize in a way that the Ads don’t look out of place when served on your website.
You can either make your Ads stand-out from the rest of the content on your webpage or you can make them blend with the overall webpage.
Moreover, you can identify the hot spots on your website and position your Ads accordingly. Ad customization and Ad positioning are, in fact, the best ways to attract more clicks to your AdSense Ads.
3. Content quality: ‘The best generally overcomes the rest’ – is a very true saying. If you host quality content on your website and provide regular updates to your visitors, you can expect more traffic to your website. This will in turn lead to more ad impressions and possibly more clicks.
4. Use AdSense Ads on all pages: If you have multiple web pages on your website, you should include AdSense Ads on all of them. Since the visitors can enter your website through a number of different pages, having AdSense Ads on all the pages will surely increase your earnings.
Wednesday, November 4, 2009
Setting up your Google AdSense account – Parts 1-4
Setting up your Google AdSense account – Part 1 (Enrollment form)
For those of you new to the Adsense scene I wrote this quick start report to help get you off and running with Google Adsense.
So, you have decided to go ahead and use Google AdSense for generating revenue from your website. Google AdSense doesn’t need you to sell any products or services.
With Google AdSense, you are just selling advertising space on your website. And the best part is that Google doesn’t discriminate between websites; so, any website owner can enroll with Google AdSense program (as long as it adheres to the Google AdSense program policies).
Moreover, setting up a Google AdSense account is so easy that you can literally start generating revenue within 15 minutes.
For enrolling to the Google AdSense program, go to https://www.google.com/AdSense and click on the ‘Click here to Apply’ button. You will be presented with an enrolment form where you need to fill-in some details like your website information (URL and website language), the Google AdSense products that you wish to use (i.e. AdSense for Content or AdSense for Search), your contact information, your email address and your preferences.
You will also need to select an account type (business/individual) for your AdSense Account and agree to the various policies, terms and conditions of Google AdSense program.
The account type will not affect your revenues in any way; it is there just to determine if the payment is to be made in the name of a company or an individual. The email address and the password that you provide during the enrolment process will be required by you for logging into your account later on. Note that you will be referred to as publisher by the Google AdSense program; so when you return back to the Google AdSense website, you will be asked to enter your login details as an ‘Existing Publisher’.
That’s it. You can now submit your application form for Google to evaluate and get back to you.
Setting up your Google AdSense account – Part 2 (Essential customizations)
Once you are done with setting up your Google AdSense account and once Google has approved your application, you are ready to use Google AdSense for earning revenue from your website.
Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type (i.e. ‘AdSense for Content’ or ‘AdSense for Search’). You will be presented with various options for customization of your AdSense Ads.
Here we will take a look at setting up ‘AdSense for Content’ only (however, the setup for ‘AdSense for Search’ is quite similar and equally easy).
The first thing that you need to choose is the Ad type (Ad unit or link unit). Based on the Ad type you choose, you will need to specify the type of ad (text, image, etc for Ad unit) or number of links per link unit too.
Google AdSense program allows you to use a maximum of three ad units and 1 link unit per web page (and you must use both, in order to maximize your AdSense revenue).
The next thing is to choose the Ad layout. There are various layouts available but large rectangle (336x280) and wide skyscraper (160x600) are preferred over others (since they help get more impressions for you and hence help you make more money).
Customizing the colors of various parts of your AdSense ad is the next thing you need to do. Even though customizing colors is optional (as far as the Google AdSense program is concerned), it’s strongly recommended for making your Ads attractive and more effective.
Your choice of colors must be governed by the look and feel of your website so that the Ad doesn’t look out of place.
These are the essential customizations that you surely need to do before you can start using Google AdSense Ads on your website.
Setting up your Google AdSense account – Part 3 (Additional customizations)
Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account.
In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters’ is one such customization that is quite important. Let’s take a look at what these additional customizations are:
Filters: Google allows you to set-up custom ad filters for your website (note that this is in addition to the screening of ad content that Google does by default).
By setting up filters you can block competitive Ads and other Ads that you don’t want to display on your website. In fact, filters are a must if your website sells a product or a service (unless you want to promote your competitors through your website).
Alternate Ads: This is something that can help you in preventing underutilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available.
If you don’t specify alternate Ads and if there are insufficient content-related Ads available, Google AdSense program will serve charitable Ads to your website (Ads which don’t earn revenue for you).
Reporting and performance tracking: You can even customize the reporting and performance tracking options for your AdSense account.
One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives.
However, you might decide to take this up later down the line (maybe 1 month after setting up your AdSense account.
Setting up your Google AdSense account – Part 4 (AdSense code)
Once you are done with all the customizations, your AdSense code is generated in the AdSense Code box. You just need to copy this code (which is in the form of a programming script) from the AdSense Code box and paste it in your website as per the guidelines from Google.
Since Google allows only three ad units per page, you can add the code at more than one place in your html code.
The next step is to save your web page to the designated web server (as per the instructions from your web hosting service provider). Please note that Google AdSense program does not require you to send over your website’s html code to them; neither does it ask to load it onto their servers or do anything else with it.
The addition of AdSense code to your website’s code is the only thing that you need to do. Separate procedures are available with Google for people who want to use AdSense Ads with their blogs (you can check these on Google’s website for AdSense program).
Now that everything is done and dusted, you need to wait for a few hours (might be lesser than that) before Google’s web crawlers find your web page or blog that has AdSense code on it and you start seeing AdSense Ads on your web page or blog.
You might see some PSA (charitable Ads) initially (almost immediately) but these will soon get replaced with the AdSense Ads that will earn revenue for you.
If the content on your website violates the AdSense program’s policies, you might keep seeing PSAs even after few hours.
In all such cases (or if you find objectionable Ads that don’t go even after you have applied appropriate filters), you will need to contact Google who will sort out the problems for you.
For those of you new to the Adsense scene I wrote this quick start report to help get you off and running with Google Adsense.
So, you have decided to go ahead and use Google AdSense for generating revenue from your website. Google AdSense doesn’t need you to sell any products or services.
With Google AdSense, you are just selling advertising space on your website. And the best part is that Google doesn’t discriminate between websites; so, any website owner can enroll with Google AdSense program (as long as it adheres to the Google AdSense program policies).
Moreover, setting up a Google AdSense account is so easy that you can literally start generating revenue within 15 minutes.
For enrolling to the Google AdSense program, go to https://www.google.com/AdSense and click on the ‘Click here to Apply’ button. You will be presented with an enrolment form where you need to fill-in some details like your website information (URL and website language), the Google AdSense products that you wish to use (i.e. AdSense for Content or AdSense for Search), your contact information, your email address and your preferences.
You will also need to select an account type (business/individual) for your AdSense Account and agree to the various policies, terms and conditions of Google AdSense program.
The account type will not affect your revenues in any way; it is there just to determine if the payment is to be made in the name of a company or an individual. The email address and the password that you provide during the enrolment process will be required by you for logging into your account later on. Note that you will be referred to as publisher by the Google AdSense program; so when you return back to the Google AdSense website, you will be asked to enter your login details as an ‘Existing Publisher’.
That’s it. You can now submit your application form for Google to evaluate and get back to you.
Setting up your Google AdSense account – Part 2 (Essential customizations)
Once you are done with setting up your Google AdSense account and once Google has approved your application, you are ready to use Google AdSense for earning revenue from your website.
Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type (i.e. ‘AdSense for Content’ or ‘AdSense for Search’). You will be presented with various options for customization of your AdSense Ads.
Here we will take a look at setting up ‘AdSense for Content’ only (however, the setup for ‘AdSense for Search’ is quite similar and equally easy).
The first thing that you need to choose is the Ad type (Ad unit or link unit). Based on the Ad type you choose, you will need to specify the type of ad (text, image, etc for Ad unit) or number of links per link unit too.
Google AdSense program allows you to use a maximum of three ad units and 1 link unit per web page (and you must use both, in order to maximize your AdSense revenue).
The next thing is to choose the Ad layout. There are various layouts available but large rectangle (336x280) and wide skyscraper (160x600) are preferred over others (since they help get more impressions for you and hence help you make more money).
Customizing the colors of various parts of your AdSense ad is the next thing you need to do. Even though customizing colors is optional (as far as the Google AdSense program is concerned), it’s strongly recommended for making your Ads attractive and more effective.
Your choice of colors must be governed by the look and feel of your website so that the Ad doesn’t look out of place.
These are the essential customizations that you surely need to do before you can start using Google AdSense Ads on your website.
Setting up your Google AdSense account – Part 3 (Additional customizations)
Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account.
In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters’ is one such customization that is quite important. Let’s take a look at what these additional customizations are:
Filters: Google allows you to set-up custom ad filters for your website (note that this is in addition to the screening of ad content that Google does by default).
By setting up filters you can block competitive Ads and other Ads that you don’t want to display on your website. In fact, filters are a must if your website sells a product or a service (unless you want to promote your competitors through your website).
Alternate Ads: This is something that can help you in preventing underutilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available.
If you don’t specify alternate Ads and if there are insufficient content-related Ads available, Google AdSense program will serve charitable Ads to your website (Ads which don’t earn revenue for you).
Reporting and performance tracking: You can even customize the reporting and performance tracking options for your AdSense account.
One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives.
However, you might decide to take this up later down the line (maybe 1 month after setting up your AdSense account.
Setting up your Google AdSense account – Part 4 (AdSense code)
Once you are done with all the customizations, your AdSense code is generated in the AdSense Code box. You just need to copy this code (which is in the form of a programming script) from the AdSense Code box and paste it in your website as per the guidelines from Google.
Since Google allows only three ad units per page, you can add the code at more than one place in your html code.
The next step is to save your web page to the designated web server (as per the instructions from your web hosting service provider). Please note that Google AdSense program does not require you to send over your website’s html code to them; neither does it ask to load it onto their servers or do anything else with it.
The addition of AdSense code to your website’s code is the only thing that you need to do. Separate procedures are available with Google for people who want to use AdSense Ads with their blogs (you can check these on Google’s website for AdSense program).
Now that everything is done and dusted, you need to wait for a few hours (might be lesser than that) before Google’s web crawlers find your web page or blog that has AdSense code on it and you start seeing AdSense Ads on your web page or blog.
You might see some PSA (charitable Ads) initially (almost immediately) but these will soon get replaced with the AdSense Ads that will earn revenue for you.
If the content on your website violates the AdSense program’s policies, you might keep seeing PSAs even after few hours.
In all such cases (or if you find objectionable Ads that don’t go even after you have applied appropriate filters), you will need to contact Google who will sort out the problems for you.
Friday, October 30, 2009
How to Build Trust in Social Media Marketing
How much is trust worth? How much is word-of-mouth worth? We know that people don't trust TV ads like they used to. And, journalism gets murkier by the minute. So, how can you still reach people and build trust?
Nielsen surveyed over 250,000 internet consumers from 50 countries and found:
What can you do starting this week to cultivate trust online?
Nielsen surveyed over 250,000 internet consumers from 50 countries and found:
- Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising.
- 90% or consumers surveyed noted that they trust recommendations from people they know.
- 70% trusted consumer opinions posted online.
What can you do starting this week to cultivate trust online?
- Showcase your latest case study on Facebook. Tell a story!
- Ask your Client/Customer base to Tell a Friend about your Website. Give them a pair of movie tickets as a way of saying thanks.
- Put a rating system in place for your products. Let the fans attract the business.
- Invite key bloggers in your industry to experience your product/service.
Keep an ongoing list of ways you can build trust online, and leverage your current network whenever possible. Just be sure to give back. It always comes full circle.
Hope you have found this article helpful. Please feel free to leave me a comment.
To Your Success,
Chad Timothy
http://www.softwarebillionsclub.com/
http://www.chadtimothy.com/
Chad Timothy's 500K Instant Cash Flow System
Tuesday, October 20, 2009
20 SURE- FIRE Tips For Optimizing Time Spent on Social Media Sites by Chad Timothy
In respect to your time reading this, I’m going to keep the tips brief and to the point.
1. Become a search ninja. Search really matters to be ultra-successful in social, and knowing all the specific Google operators can help you get to what you need for your marketing efforts fast (such as content creation that requires research).
2. Unfollow those who don’t add value or aren’t important to your network. This tip isn’t for a brand or company seeking to make themselves accessible to the world at large, but for you as a marketer personally. How many times have you logged into Twitter, Facebook or FriendFeed – even just after a few hours of being away – and felt totally lost in the conversation. Unless you’re going to devote your life to watching the stream, make sure that who you’re following is actually worth your time.
3. Unsubscribe to all RSS feeds that aren’t unmissable. RSS is the perfect, simple way to keep track of relevant feeds, but over time your reader can become bloated. We’ve all logged into reader and seen Google display the euphemistic “1,000+ unread items” before. This isn’t very fun – so be sure to keep your subscription signal-to-noise ratio positive.
4. Learn to skim. As marketers, there just isn’t time to read everything fully. Learn to skim past the noise and recognize when there are conversations and content worth your time to read carefully. On the flip side, make your own content scanable to entice readers to skim. Done properly, this should increase engagement and draw people in deeper.
5. Establish a set of trusted sites to read frequently. No matter what niche you’re interested in, you absolutely must identify the trusted, valuable sites in that area. Read their content carefully, as in many cases, those at the top are the conversation starters for those in the tail. In other words: Following the leaders can keep you at the forefront of the greater conversation.
6. Audit your time. Calculate how much time you spend daily in different areas of the social web. It adds up, and no one is immune to losing time. Carefully audit just where your time is going and realign efforts to the areas that make a different in achieving objectives.
7. Automate where it makes sense, but do so carefully. Setting up feeds to auto-tweet when you add new content to your blog or share something in Google Reader may make sense. But careful not to automate things like direct messages, something that may irk those on the receiving end.
8. Analyze how people react to the content you create or share. Look at what content archetypes your community reacts to, learn from them, adjust and sharpen as you go forward.
9. Realize there is no information overload. Learn to navigate the unstoppable river of real-time information.
10. Aggregate social content about your company, brand or even yourself into a real-time feed using one of the many tools available to do this. Bring the relevant mentions to you instead of always searching for them.
11. Consolidate your network presence keep your posts short and to the point.
12. Learn the ebbs and flows of content in a niche and what networks, sites and users matter. Get an understanding of how your corner of the web works, and in time you’ll develop an understanding for how it functions at the macro level.
13. Develop an efficient routine for your time spent in the social web. This will allow you to know how much time each set of tasks and updates take and allow you to become more efficient each day. With that said, as marketers it is also important to understand that we all use the web differently. So if you’re going to do this for efficiency’s sake, continue to explore other tools, trends and options. You can be efficient with your core functions but still experiment.
14. Make your processes simple. No one is going to argue against copying and pasting being the best social media tool. There’s a reason for that: It’s dead simple. Make your time spent on social media as a participant and contributor as simple as the idea of copy-pasting content.
15. Use only the essential tools. With a constant slew of new apps being developed, it’s easy for marketers to get shiny new object syndrome. And while you should be trying new things out, you should get to the point you’re only using the tools daily that are essential to your core purposes in the social web.
16. Don’t multitask. If you want to do things like develop killer blog content, you have to turn off Twitter, walk away from email and focus. Social media makes it all too easy to multitask, but the results of your efforts will be sub-par compared to those who focus.
17. Cross-pollinate content sharing. Do things like sharing StumbleUpon or Digg links in Twitter – encourage users from one network to share content in another. Get creative with how you do this and make it subtle or even invisible.
18. Embrace imperfection. Part of social media means, well, being social. And our social interactions are by their very nature imperfect. Some of the best blogs on the planet are hardly perfect, but that’s not what makes them compelling.
19. Eliminate busy work. Identify where the valuable, creative opportunities are that resonate with your key audiences. Now focus there – the rest may be busy work that can be trimmed.
20. Quality over quantity – more participation does not trump higher-quality participation. As the social web continues to grow, this will only become more important.
This is certainly a shortlist, so I’ll turn it over to the readers: What’s your best tip for optimizing time spent in social media?
I hope you found this article useful. Feel free to leave me a comment.
To Your Success,
Chad Timothy
http://www.softwarebillionsclub.com/
http://www.chadtimothy.com/
Chad Timothy's 500K Instant Cash Flow System
1. Become a search ninja. Search really matters to be ultra-successful in social, and knowing all the specific Google operators can help you get to what you need for your marketing efforts fast (such as content creation that requires research).
2. Unfollow those who don’t add value or aren’t important to your network. This tip isn’t for a brand or company seeking to make themselves accessible to the world at large, but for you as a marketer personally. How many times have you logged into Twitter, Facebook or FriendFeed – even just after a few hours of being away – and felt totally lost in the conversation. Unless you’re going to devote your life to watching the stream, make sure that who you’re following is actually worth your time.
3. Unsubscribe to all RSS feeds that aren’t unmissable. RSS is the perfect, simple way to keep track of relevant feeds, but over time your reader can become bloated. We’ve all logged into reader and seen Google display the euphemistic “1,000+ unread items” before. This isn’t very fun – so be sure to keep your subscription signal-to-noise ratio positive.
4. Learn to skim. As marketers, there just isn’t time to read everything fully. Learn to skim past the noise and recognize when there are conversations and content worth your time to read carefully. On the flip side, make your own content scanable to entice readers to skim. Done properly, this should increase engagement and draw people in deeper.
5. Establish a set of trusted sites to read frequently. No matter what niche you’re interested in, you absolutely must identify the trusted, valuable sites in that area. Read their content carefully, as in many cases, those at the top are the conversation starters for those in the tail. In other words: Following the leaders can keep you at the forefront of the greater conversation.
6. Audit your time. Calculate how much time you spend daily in different areas of the social web. It adds up, and no one is immune to losing time. Carefully audit just where your time is going and realign efforts to the areas that make a different in achieving objectives.
7. Automate where it makes sense, but do so carefully. Setting up feeds to auto-tweet when you add new content to your blog or share something in Google Reader may make sense. But careful not to automate things like direct messages, something that may irk those on the receiving end.
8. Analyze how people react to the content you create or share. Look at what content archetypes your community reacts to, learn from them, adjust and sharpen as you go forward.
9. Realize there is no information overload. Learn to navigate the unstoppable river of real-time information.
10. Aggregate social content about your company, brand or even yourself into a real-time feed using one of the many tools available to do this. Bring the relevant mentions to you instead of always searching for them.
11. Consolidate your network presence keep your posts short and to the point.
12. Learn the ebbs and flows of content in a niche and what networks, sites and users matter. Get an understanding of how your corner of the web works, and in time you’ll develop an understanding for how it functions at the macro level.
13. Develop an efficient routine for your time spent in the social web. This will allow you to know how much time each set of tasks and updates take and allow you to become more efficient each day. With that said, as marketers it is also important to understand that we all use the web differently. So if you’re going to do this for efficiency’s sake, continue to explore other tools, trends and options. You can be efficient with your core functions but still experiment.
14. Make your processes simple. No one is going to argue against copying and pasting being the best social media tool. There’s a reason for that: It’s dead simple. Make your time spent on social media as a participant and contributor as simple as the idea of copy-pasting content.
15. Use only the essential tools. With a constant slew of new apps being developed, it’s easy for marketers to get shiny new object syndrome. And while you should be trying new things out, you should get to the point you’re only using the tools daily that are essential to your core purposes in the social web.
16. Don’t multitask. If you want to do things like develop killer blog content, you have to turn off Twitter, walk away from email and focus. Social media makes it all too easy to multitask, but the results of your efforts will be sub-par compared to those who focus.
17. Cross-pollinate content sharing. Do things like sharing StumbleUpon or Digg links in Twitter – encourage users from one network to share content in another. Get creative with how you do this and make it subtle or even invisible.
18. Embrace imperfection. Part of social media means, well, being social. And our social interactions are by their very nature imperfect. Some of the best blogs on the planet are hardly perfect, but that’s not what makes them compelling.
19. Eliminate busy work. Identify where the valuable, creative opportunities are that resonate with your key audiences. Now focus there – the rest may be busy work that can be trimmed.
20. Quality over quantity – more participation does not trump higher-quality participation. As the social web continues to grow, this will only become more important.
This is certainly a shortlist, so I’ll turn it over to the readers: What’s your best tip for optimizing time spent in social media?
I hope you found this article useful. Feel free to leave me a comment.
To Your Success,
Chad Timothy
http://www.softwarebillionsclub.com/
http://www.chadtimothy.com/
Chad Timothy's 500K Instant Cash Flow System
Wednesday, October 7, 2009
6 KILLER INTERNET MARKETING WEAPONS YOU CAN USE ON A SHOESTRING BUDGET - BY CHAD TIMOTHY
I have some useful tips for you. When many people consider of Internet marketing, they consider customarily of websites. Are they right or wrong? Well both. While websites have been the pass member of Internet offered as well as in many cases have been the customarily Internet offered apparatus businesses use, they have been not the “be all, finish all”. They have been not compulsory for Internet marketing. However, we do rarely suggest them as they have been many appropriate matched to lay during the core of your Internet offered plan, the heart so to speak, though that’s the subject for an additional conversation.
So here have been 7 torpedo Internet offered collection which we can exercise upon the shoestring bill but carrying to have the website of your own:
1. Email Marketing – When scrupulously implemented, there substantially isn’t the quicker, better, as well as reduction costly proceed to stay in front of your prospects as well as clients than to precedence the energy of email. You can literally reason a total volume of prospects as well as clients with the singular click – how’s which for power?!
2. Blogs – Blogging is the good apparatus when we would similar to step it up the nick as well as stay in consistent hit with your prospects as well as clients. Some ideas upon how to have use of it competence be to post what’s brand new with we or your business, post ominous calm as the value-add to your clients, or reason as well as interactive forum with your clients geared towards bargain how to improved offer them.
There have been the handful of giveaway or low price blog hosts out there which unequivocally have this routine elementary (e.g. Blogger as well as TypePad).
3. Article Marketing – This is the unusual proceed to bringing notoriety, seductiveness as well as in conclusion leads for many sorts of businesses. It can be used as the vital differentiator or value-add upon because someone should buy from we instead of your competitors. Whether your clients have been local, regional, inhabitant or tellurian — articles have been unstable as well as serviceable in all situations — that’s partial of their charm.
4. eZines – Much similar to blogs as well as essay marketing, eZines have been good proceed to stay in reason with your prospects upon the some-more scheduled basis. Additionally, they have been substantially the foregoer in assisting we rise the list of prospects to marketplace as well as sell your wares.
5. Affiliate Programs — Get others compelling as well as offered for you. This apparatus can turn the homogeneous of carrying both the full blown offered as well as sales staff which gets paid upon performance. They don’t foster as well as without delay lead to the sale for you, they don’t get paid. For the do-it-yourselfers, there have been copiousness of collection out there to assistance we set up this sort of program. For everybody else, there have been glorious use providers out there who can coordinate as well as conduct this routine for you (e.g. Clickbank as well as Commission Junction).
6. Viral Marketing – Again, the good proceed for removing others to foster as well as assistance emanate the hum about you, your business, your products and/or your services. The best, many genuine proceed to get this proposed is by formulating vehemence fans out of your existent clients as well as afterwards assisting them assistance we widespread the word.
I hope you found this article useful. Feel free to leave me a comment.
To Your Success,
Chad Timothy
http://www.softwarebillionsclub.com/
Chad Timothy's 500K Instant Cash Flow System
Internet Marketing Made Easy for the Newbies
There are so many internet marketing possibilities for promoting an online business, or even a traditional business. The ability to engage in internet marketing has truly opened the door for women in business and has made working from home a lot easier than it used to be.
Internet marketing can be much less expensive than traditional marketing and it can reach a huge, precisely targeted audience. Because there are no geographic barriers in internet marketing, it is truly possible to do business worldwide and to sell anything from anywhere, even from the comfort of your own home. Following is a simple explanation of some of the most common internet marketing options that you can use to promote your business.
Article Distribution
Distributing professional articles with a resource box that directs readers to your website is a very valuable and effective method of internet marketing. The articles can be given away with permission to reprint at-will under the terms that the article content and resource box cannot be changed. Many website operators will post these articles on their websites which will direct visitors to your website as well as enhancing your internet marketing link campaigns.
Directory Listings
Directory listings are a form of internet marketing that can be very useful. Directories are a lot like search engines, only listings in the directories are managed and ranked by people rather than by automated, electronic means. Many directories accept directory listings free of charge, so they can be an inexpensive and effective form of internet marketing.
Email Marketing
Email marketing is a viable internet marketing technique that is very similar to direct mail. Generally, it is best for internet marketing messages sent via email to be sent to opt-in or subscriber lists. However, third party lists can be purchased for the purpose of email marketing.
If using third-party lists, check into how the email addresses were collected and make sure that they are truly targeted lists with content gathered from individual who opted to receive information relevant to what you are sending.
Ezine Advertising
Ezine advertising, as an internet marketing option, is a lot like advertising in a magazine; only the “magazine” is delivered to subscribers electronically rather than through the mail. Companies that distribute online newsletters often sale advertising in their newsletters as well, and some may even trade out for an advertisement in your newsletter.
Link Campaigns
Building links to your website from other websites that have information relevant to your target market should be a part of your internet marketing plan. Link popularity, the number of links coming in to your website, and link relevancy, the relevance of the website that is linking to you, can improve your website ranking in the search engines as well as directing targeted traffic to your site.
Pay-Per-Click Search Engine Marketing
Pay-per-click search engine marketing is one of the most successful forms of internet marketing. Basically, pay-per-click search engine advertising is a process whereby you bid on specific keywords that will direct targeted traffic to your website. You are listed in the search engines based upon the amount you bid for the keyword. You are charged the bid price each time a visitor clicks on the search engine listing, through to your website. This is a good internet marketing option because you only pay for successful click-through’s which result in traffic to your website.
Search Engine Marketing
Search engine marketing is a much preferred internet marketing option because the majority of visitors to just about any website come via the use of a search engine. Search engines use what is called spiders or crawlers which are really just software programs that index websites and determine their relevance, based on the search engine’s rules, to the information a person using an internet browser is looking for.
There are also meta search engines that draw from the results of other search engines, and specialty search engines that are geared to a particular topic or industry. To get listed in search engines, a website needs to be optimized and submitted to the search engines. Major search engines include Google, Yahoo!, Bing, Alta Vista and others.
I hope you found this article useful. Feel free to leave me a comment.
To Your Success,
Chad Timothy
http://www.chadtimothy.com/
http://www.softwarebillionsclub.com/
Chad Timothy's 500K Instant Cash Flow System
Internet marketing can be much less expensive than traditional marketing and it can reach a huge, precisely targeted audience. Because there are no geographic barriers in internet marketing, it is truly possible to do business worldwide and to sell anything from anywhere, even from the comfort of your own home. Following is a simple explanation of some of the most common internet marketing options that you can use to promote your business.
Article Distribution
Distributing professional articles with a resource box that directs readers to your website is a very valuable and effective method of internet marketing. The articles can be given away with permission to reprint at-will under the terms that the article content and resource box cannot be changed. Many website operators will post these articles on their websites which will direct visitors to your website as well as enhancing your internet marketing link campaigns.
Directory Listings
Directory listings are a form of internet marketing that can be very useful. Directories are a lot like search engines, only listings in the directories are managed and ranked by people rather than by automated, electronic means. Many directories accept directory listings free of charge, so they can be an inexpensive and effective form of internet marketing.
Email Marketing
Email marketing is a viable internet marketing technique that is very similar to direct mail. Generally, it is best for internet marketing messages sent via email to be sent to opt-in or subscriber lists. However, third party lists can be purchased for the purpose of email marketing.
If using third-party lists, check into how the email addresses were collected and make sure that they are truly targeted lists with content gathered from individual who opted to receive information relevant to what you are sending.
Ezine Advertising
Ezine advertising, as an internet marketing option, is a lot like advertising in a magazine; only the “magazine” is delivered to subscribers electronically rather than through the mail. Companies that distribute online newsletters often sale advertising in their newsletters as well, and some may even trade out for an advertisement in your newsletter.
Link Campaigns
Building links to your website from other websites that have information relevant to your target market should be a part of your internet marketing plan. Link popularity, the number of links coming in to your website, and link relevancy, the relevance of the website that is linking to you, can improve your website ranking in the search engines as well as directing targeted traffic to your site.
Pay-Per-Click Search Engine Marketing
Pay-per-click search engine marketing is one of the most successful forms of internet marketing. Basically, pay-per-click search engine advertising is a process whereby you bid on specific keywords that will direct targeted traffic to your website. You are listed in the search engines based upon the amount you bid for the keyword. You are charged the bid price each time a visitor clicks on the search engine listing, through to your website. This is a good internet marketing option because you only pay for successful click-through’s which result in traffic to your website.
Search Engine Marketing
Search engine marketing is a much preferred internet marketing option because the majority of visitors to just about any website come via the use of a search engine. Search engines use what is called spiders or crawlers which are really just software programs that index websites and determine their relevance, based on the search engine’s rules, to the information a person using an internet browser is looking for.
There are also meta search engines that draw from the results of other search engines, and specialty search engines that are geared to a particular topic or industry. To get listed in search engines, a website needs to be optimized and submitted to the search engines. Major search engines include Google, Yahoo!, Bing, Alta Vista and others.
I hope you found this article useful. Feel free to leave me a comment.
To Your Success,
Chad Timothy
http://www.chadtimothy.com/
http://www.softwarebillionsclub.com/
Chad Timothy's 500K Instant Cash Flow System
TWITTER ADVERTISING MADE EASY
Here's what's available if you're interested in Twitter advertising?
1) RevTwt
This service offers a variety of advertising options. Publishers can select from CPC (cost per click) ads, CPT (cost per thousand), which you must have a specific number of followers for, or CPA (viewers must perform a specific action). RevTwt supplies the links and you paste them into your Twitter timeline.
2) Adf.ly
A link shortening service with a twist. Shorten the URL, then post it to Twitter, Facebook, or other social networks, and you'll earn money with every click. The current payout for those in the U.S. is about $1.00 per thousand visitors.
3) Adjix
Another link shortening service with an advertising twist built in. Twitter users can choose to embed ads inside their tweets. Advertisers set the rate they are willing to pay for someone to tweet their ad. Ad selection varies from a random ad to allowing you to target a specific subject area, for example health. An informative video is available at http://adjix.com/ddew
4) Be-A-Magpie
A variety of compensation modes to pick from, including pay-per-sale, pay-per-lead, pay-per-click, or pay-per-view. Enter your Twitter user name to see how much you can earn. You'll be paid to allow "Magpie" to post tweets to your account. Tweets sent will be matched to the topic of your usual Tweets, so you won't need to worry about off-topic messages. It's up to you how many ads get posted. It can be set at the default, which is one Magpie tweet for every 10 of yours, or changed. You will need a PayPal account in order to get paid.
5) PayMeTweets
To use this "micro-promotional" tool you'll first need to follow "@PayMeTweets.com". Watch for tweets you like, then "retweet" (RT) them. You'll be paid a set amount for each one. Payment varies depending on your "influence". Credits you earn can also be used to advertise your own products/services. Payout per tweet ranges from a few pennies up to $20.00 for those Twitter users with heavy influence.
6) SponsoredTweets
Connecting advertisers with Twitter users to sponsor "conversations". All paid Twitter ads contain a disclosure to such in order to comply with the FTC. To set up an account you'll need to set your price, and then add a category and keywords. Advertisers come to you, and you'll make the decision to reject or accept them. You'll be paid within 24 hours of posting Tweets, and you must earn $50.00 before cashing out. Ads are not posted to your Twitter timeline, you must manually post them.
As Twitter continues to evolve and grow, the number of advertising supported services will too. Like it or not, Twitter is a powerful communication tool that allows people to connect with each other all over the world, and marketing to that audience is a natural by-product of that.
No matter whether you like the idea or not, advertising to Twitter users is here to stay. I'm not taking one side over the other, just reporting some of the options. As my Mama used to say "Don't shoot the messenger!
I hope you found this article useful. Feel free to leave me a comment.
To Your Success,
Chad Timothy
http://www.chadtimothy.com/
http://www.softwarebillionsclub.com/
Chad Timothy's 500K Instant Cash Flow System
1) RevTwt
This service offers a variety of advertising options. Publishers can select from CPC (cost per click) ads, CPT (cost per thousand), which you must have a specific number of followers for, or CPA (viewers must perform a specific action). RevTwt supplies the links and you paste them into your Twitter timeline.
2) Adf.ly
A link shortening service with a twist. Shorten the URL, then post it to Twitter, Facebook, or other social networks, and you'll earn money with every click. The current payout for those in the U.S. is about $1.00 per thousand visitors.
3) Adjix
Another link shortening service with an advertising twist built in. Twitter users can choose to embed ads inside their tweets. Advertisers set the rate they are willing to pay for someone to tweet their ad. Ad selection varies from a random ad to allowing you to target a specific subject area, for example health. An informative video is available at http://adjix.com/ddew
4) Be-A-Magpie
A variety of compensation modes to pick from, including pay-per-sale, pay-per-lead, pay-per-click, or pay-per-view. Enter your Twitter user name to see how much you can earn. You'll be paid to allow "Magpie" to post tweets to your account. Tweets sent will be matched to the topic of your usual Tweets, so you won't need to worry about off-topic messages. It's up to you how many ads get posted. It can be set at the default, which is one Magpie tweet for every 10 of yours, or changed. You will need a PayPal account in order to get paid.
5) PayMeTweets
To use this "micro-promotional" tool you'll first need to follow "@PayMeTweets.com". Watch for tweets you like, then "retweet" (RT) them. You'll be paid a set amount for each one. Payment varies depending on your "influence". Credits you earn can also be used to advertise your own products/services. Payout per tweet ranges from a few pennies up to $20.00 for those Twitter users with heavy influence.
6) SponsoredTweets
Connecting advertisers with Twitter users to sponsor "conversations". All paid Twitter ads contain a disclosure to such in order to comply with the FTC. To set up an account you'll need to set your price, and then add a category and keywords. Advertisers come to you, and you'll make the decision to reject or accept them. You'll be paid within 24 hours of posting Tweets, and you must earn $50.00 before cashing out. Ads are not posted to your Twitter timeline, you must manually post them.
As Twitter continues to evolve and grow, the number of advertising supported services will too. Like it or not, Twitter is a powerful communication tool that allows people to connect with each other all over the world, and marketing to that audience is a natural by-product of that.
No matter whether you like the idea or not, advertising to Twitter users is here to stay. I'm not taking one side over the other, just reporting some of the options. As my Mama used to say "Don't shoot the messenger!
I hope you found this article useful. Feel free to leave me a comment.
To Your Success,
Chad Timothy
http://www.chadtimothy.com/
http://www.softwarebillionsclub.com/
Chad Timothy's 500K Instant Cash Flow System
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